Industries: Ownership And Control
1) Why did Facebook buy Instagram for $1bn? Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread the app . “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience 2) What are the benefits for media companies of vertical integration? Among the most notable potential benefits of vertical integration are: , as an organisation's fixed-cost base is spread across a larger range of operations; the migration of some fixed, external costs (e.g., logistics) to variable costs, over which the organisation has greater control 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include increasing market share, reducing competition, and creating economies of scale 4) What is a sub...