gursimarsambhimedia

1) What is independent cinema and how is it different to Hollywood blockbusters? Essentially, an indie movie is  a feature film or short that is produced outside the major film studios . 2) What is I, Daniel Blake about? A 59 year old carpenter recovering from a heart attack befriends a single mother and her two kids as they navigate their way through the impersonal, Kafkaesque benefits system . 3) Who directed I, Daniel Blake and why is this important? Paul Laverty 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. I, Daniel Blake used a variety of marketing strategies to make sure Ken Loach's points got across to his targeted audience and that the film reached a wider audience, including  disruptive marketing, street displays and newspaper inclusions . 5) What unusual or creative marketing methods were used to get audiences talking about the film? Loach's

  1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? it is the only fruity flavored candy with a spicy kick and that it also comes in so many different flavors . Look at the Maltesers example above if you are unsure how to complete these tasks. Part 2: Advert research Use Google images to research classic adverts. Find examples for the following and add them to your blog: 1) An advert with a clear brand identity 2) An advert that uses shock tactics or a controversial idea 3) An advert that creates a a strong emotional connection to the audience

2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples      3. According to them, ads during this time period portrayed women as stupid, submissive, purely domestic creatures; they claim this is historical truth. 4.