I Daniel Blake

1) What is independent cinema and how is it different to Hollywood blockbusters?

Essentially, an indie movie is a feature film or short that is produced outside the major film studios.

2) What is I, Daniel Blake about?

A 59 year old carpenter recovering from a heart attack befriends a single mother and her two kids as they navigate their way through the impersonal, Kafkaesque benefits system.

3) Who directed I, Daniel Blake and why is this important?

Paul Laverty

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience.

I, Daniel Blake used a variety of marketing strategies to make sure Ken Loach's points got across to his targeted audience and that the film reached a wider audience, including disruptive marketing, street displays and newspaper inclusions.

5) What unusual or creative marketing methods were used to get audiences talking about the film?

Loach's points got across to his targeted audience and that the film reached a wider audience, including disruptive marketing, street displays and newspaper inclusions

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

around £2 million. 

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Black Widow?

he film is classed as an independent film, due to the fact that it is a low budget film with a relatively unknown cast

8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake?

However, local councils have the power to overrule BBFC decisions and rate differently (e.g This is England was rated 18 by the BBFC but several councils rated it 15). The theatrical release of I, Daniel Blake gained a 15 certificate

9) What aspects of the film contributed to the film's age rating?

A motion picture content rating system classifies films based on their suitability for audiences due to their treatment of issues such as sex, violence, or substance abuse, their use of profanity, or other matters typically deemed unsuitable for children or adolescents

10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a success? Explain your answer in a well developed paragraph

Millions hadn't. But his eyes were opened by the scenes of poverty and desperation he encountered researching and filming his breakthrough role. The 2016 film I, Daniel Blakebecame director Ken Loach's most successful and influential film in decades.