Summer Project Tasks

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 Summer project tasks

1) Research: health drink TV adverts 
Watch the following adverts and answer the questions below.

Innocent Drinks

1) What is the unique selling point of the product? 
 the unique selling point is the fruit are freshly made.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
the demographics are ages between 15 and over just becuase kids under age of 15 arent as interested in healthy drinks like adults and teens would be. The physcographics of this advert is they like to be healthy or theyre contributing to help donating to different countries.


3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 
In the advert they are wearing quite typical clothes which reiforces the fact that the drink is natural just like how they are dressed. This would be miss en scence.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. representation would be how theyre a donation which represents their brand itself.

Lucozade:
1) What is the unique selling point of the product? That the drink is a energy drink which means the drink energises you which will want people buying the drink.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
I think the demographics are ages between 15 to 35 but no specific gender. For phsycographics it would potentially be more people who are quite sporty and active just becuase in both adverts they are actively doing something for them to be in need of an energy drink to help them get through the day.

conventions 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself. 
The people are quite energetic and feel more alive after drinking the drink.

 Summer project tasks

1) Research: health drink TV adverts 
Watch the following adverts and answer the questions below.

Other health drinks

1) What is the unique selling point of the product? 
The fact that the drink energises you and make you feel more alive and ready for the day.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.
ages between 15 to 40 for example young boys and girls who play sports and middle aged men who are at the gym and need a bit of a energy boost.


3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 
They are always zooming in on the drink to really make us understand and get the hint as the word 'boost' reinforces the fact that its like a energy boost 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself
 Different flavours and options so that all people can buy different kinds of flavours and find the right one for them  and that they like.





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