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Showing posts from November, 2023

Industries: Ownership And Control

  1) Why did Facebook buy Instagram for $1bn? Millions of people around the world love the Instagram app and the brand associated with it, and our goal is  to help spread the app . “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience 2) What are the benefits for media companies of vertical integration? Among the most notable potential benefits of vertical integration are:  , as an organisation's fixed-cost base is spread across a larger range of operations; the migration of some fixed, external costs (e.g., logistics) to variable costs, over which the organisation has greater control 3) What are the benefits for media companies of horizontal integration? Undergoing horizontal integration can benefit companies and typically takes place when they are competing in the same industry. The advantages include increasing market share, reducing competition, and creating economies of scale 4) What is a subsidiary?  it is  a c

Reception Theory

  1)  The preferred reading of a media text is what the media wants the audience to see in a good way and what they want you to notice 2)  The opposition reading of media text is what the media doesn't want the audience to see and think. 3)   The trailer wants they  audience to think that all kids are not scared of their parents and there rebellious  and they dont listen to their parents. It also wants the audience to think that teens are more likely to form a gang and that they like being violent 4)  Young people reject this reading and construct an opposition reading of the trailer because not all young kids are not as rebellious as them and they want to have a good and successful future unlike the other kids " a meal disguised in a meal" suggests  that the big mac burger is really fulling as it has a lot of layers which is full of food. it could suggests  that buying the burgher would be a good decision  and that its really tasty and everyone likes the burger. However

Media Assessment Learner Response

 Learner Response: 3. S ome good details but push further, why does her hair link to the perfume? serif font and setting? 5. Be as specific as you can. You are too vague and unclear with your evidence. 6. Need to focus on question not what isn't being asked. 1. 0 2. 1 3. 7 4. 2 5. 2 6. 1 I think i did well on this question because i used detail in my answers and connoted really well. I also used good media terms with explaining the beyonce advert. I didn't do that well on question 6 because i didn't properly answer the question i focused on what wasn't being asked instead of what i was asked and i didn't use proper media terms or descriptive language