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Showing posts from June, 2024

KISS FM Breakfast show CSP: blog tasks

  Audience Answer the following questions: 1) Read page 2. What is KISS FM's mission? KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform.  2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what  psychographic groups  would fit the KISS audience too. How does the show target its audience? Look at slide 12 of the slide show attached.  The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience.  3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience?  by having an app to connects with it's audience through different platform to watch t...

Radio 1 Launch CSP: blog tasks

  Historical, social and cultural contexts 1) What radio stations were offered by the BBC before 1967? Before the launch of Radio 1, the BBC ran three radio stations ( the BBC Light Programme, the BBC Home Service and the BBC Third Programme ), but these were considered old fashioned and were closed down in 1967. They were replaced with Radio 1, 2, 3 and 4 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? Radios 1,2,3,and 4 each came into existence at 5.30 a.m. 30th September 1967 . Until then the BBC broadcast the Light Programme (light music and entertainment and now  Radio , the  Home Service  (News and current events, now Radio 4) and the Third Programme (Classical music, now  Radio 3 ). 3) What was pirate radio and why was it popular? Pirate radio was regarded as  the best place to hear new music and particularly urban music . Furthermore, pirate radio stations were appreciated for their local relevance by pr...

Heat case study: blog tasks

Media language 1) How are the cover lines written to make the audience want to buy the magazine? The cover lines are  purposefully portrayed as if they are two sides of an indirect argument , this is a very clever approach as it makes the consumer look as if they are getting all the gossip from both sides of the story and leads them into the false pretence that they are actually hearing both sides of the story ... 2) What are the connotations of the  Heat  colour scheme on this particular front cover? The color scheme of the Heat magazine front cover includes vibrant shades of pink, purple, and red, which conveys a sense of  excitement, energy, and boldness . 3)  How are images used to create interest in the magazine? Find three reasons for your answer. (E.g. paparazzi images or aspects of mise-en-scene such props, costume, make-up, body position, facial expression etc.) these images differ dramatically from the narrative of the main image, I connote that Heat a...

Arctic Monkeys - I Bet You Look Good On The Dancefloor: Blog tasks

  1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band. the research I have done has made it more clear to me that the target audience for Arctic Monkeys is  15-24 years old , I found this out from the magazines that they have appeared in, for example they appeared in the magazine Q and the majority of the people who purchased the magazine were 15-24. 2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor? Overall, the music video for "I Bet You Look Good On The Dancefloor" offers a combination of  visual and auditory pleasures , catering to audiences who enjoy energetic live performances and the atmosphere of a vibrant nightclub. 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments? 4) How did fans take a leading role in making Arctic Monkeys famous back in 200...

OMO advert: blog tasks

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. Mothers in Society 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?  she seems very surprised in the photo, emphasising the effectiveness of the OMO product. -  the heading message gives an idea to the audience that this product isn't ordinary, instead it is more effective and longer-lasting than all other detergent products . - the colour white connotes purity and cleanliness. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society costume: modest makeup: red lipstick connotes they always have to look good while cleaning 5) Why is a picture of the product added to the bottom right ...

Galaxy 'Chauffeur' advert: blog tasks

  1) What   key conventions   of TV advertising can you find in the Galaxy advert? The advert is set on the luxurious Italian Riviera which creates  intertextuality and nostalgia  – two key audience pleasures. Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience. 2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  ​The Galaxy advert emphasises  quality and luxury , especially with the tagline 'Why have cotton, when you can have silk'. This is a very clever analogy that really makes their product stand out, as what they offer seems premium and sophisticated, compared to the rest of their competition. 4) What is intertextuality? Inte...

TV Industry Contexts : Blog Task

  1) What is the BBC's mission statement? The BBC's mission is set out in the Charter. The broadcaster is to “ act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain ”. 2) How is the BBC funded? Money raised from the licence fee  pays for BBC shows and services - including TV, radio, the BBC website, podcasts, iPlayer and apps. There were 24.4 million licences in force in the year to March 2023 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). The BBC should  provide duly accurate and impartial news, current affairs and factual programming to build people's understanding of all parts of the United Kingdom and of the wider world . Its content should be provided to the highest editorial standards. 4) Who is the regulator for TV and Radio in the UK? You can find details on this...

His Dark Materials : Audience And Industry

Audience 1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . Aimed at a contemporary family audience for the BBC Sunday night broadcast slot (8.10pm) Targeted at fans of the fantasy genre along with fans of the original books by Philip Pullman. Diverse representations of gender and race may appeal to a younger audience. Rated for 14+ by HBO due to some scenes that may be frightening to younger children. The UK DVD release of His Dark Materials season 2 is rated 12 by the BBFC. 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity: iscolation/loss, friendship, teenage protagonist P...