Galaxy 'Chauffeur' advert: blog tasks

-

 1) What key conventions of TV advertising can you find in the Galaxy advert?

The advert is set on the luxurious Italian Riviera which creates intertextuality and nostalgia – two key audience pleasures. Intertextuality is where one media product (e.g. Galaxy) makes reference to other media products (e.g. Audrey Hepburn movies such as 1953 film Roman Holiday) to interest and engage the audience.


2) What is the key message the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question.

3) Who is Audrey Hepburn and why did Galaxy select Audrey Hepburn for this advert? 
​The Galaxy advert emphasises quality and luxury, especially with the tagline 'Why have cotton, when you can have silk'. This is a very clever analogy that really makes their product stand out, as what they offer seems premium and sophisticated, compared to the rest of their competition.

4) What is intertextuality?
Intertextuality refers to the phenomenon of one text referencing, quoting, or alluding to another text. It is the interplay and interconnectedness between different texts, where the meaning of one text is shaped or influenced by its relationship with other texts

5) What Audrey Hepburn films are suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
I really like Audrey Hepburn, and I'd rather remember her in her classic films. The footage in the ad is from Roman Holiday for which she won an Academy Award in 1953. The commercial makes it seem like Audrey Hepburn has Galaxy Chocolate in her purse which eats before jumping into a convertible with a hunky Italian

6) Which of Propp's character types are can be found in the advert and how do they change? (Note: just choose two or three character types that are definitely used in the advert - it does not use all seven). 
After studying 100 fairy tales in tremendous detail, he identified seven archetypes: the villain, the donor, the helper, the princess, the dispatcher, the hero, and the false hero. These seven types provide an effective framework for analysing and understanding the functions the characters play in the narrative

7) How does the advert's narrative (story) follow Todorov's theory of equilibrium?
The narrative theory of equilibrium derives from narratology. This discipline examines story construction and its effect on human consciousness. Narratology perceives stories as sense-making mechanisms, which allow citizens to understand history, morality, and contemporary social structures

8) What representation of celebrity can be found in this advert? Think about how Audrey Hepburn is presented. 
Audrey represents heritage, classiness and elegance. So from a strategic and creative point of view, it made sense for Galaxy to communicate its “silk, not cotton” branding through these qualities.

9) What representations of gender can you find in this advert?
It's not every day you're asked to bring dead celebrities back from the grave, but in our line of work, it's becoming more common. It's something we at Framestore were asked to do when we resurrected Audrey Hepburn TM for Galaxy's chauffeur commercial. Audrey represents heritage, classiness and elegance.

10) How are stereotypes subverted at the end of the Galaxy advert to reflect modern social and cultural contexts? 
shes in charge of the guy and is in charge but it also reinforces the fact that the guy is her driver and shes like a princess

Comments

Post a Comment

Popular posts from this blog

Media Assessment Learner Response

-
 Learner Response: 3. S ome good details but push further, why does her hair link to the perfume? serif font and setting? 5. Be as specific as you can. You are too vague and unclear with your evidence. 6. Need to focus on question not what isn't being asked. 1. 0 2. 1 3. 7 4. 2 5. 2 6. 1 I think i did well on this question because i used detail in my answers and connoted really well. I also used good media terms with explaining the beyonce advert. I didn't do that well on question 6 because i didn't properly answer the question i focused on what wasn't being asked instead of what i was asked and i didn't use proper media terms or descriptive language
Read more

I Daniel Blake

-
1) What is independent cinema and how is it different to Hollywood blockbusters? Essentially, an indie movie is  a feature film or short that is produced outside the major film studios . 2) What is I, Daniel Blake about? A 59 year old carpenter recovering from a heart attack befriends a single mother and her two kids as they navigate their way through the impersonal, Kafkaesque benefits system . 3) Who directed I, Daniel Blake and why is this important? Paul Laverty 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. I, Daniel Blake used a variety of marketing strategies to make sure Ken Loach's points got across to his targeted audience and that the film reached a wider audience, including  disruptive marketing, street displays and newspaper inclusions . 5) What unusual or creative marketing methods were used to get audiences talking about the film? Loach's
Read more

Denotation And Connotation

-
Image
The producer is trying to show that the boy needs help and is need of resources as he doesn't have much. for example water or a toilet. He looks quite fed up and tired as well.  The producer used emotive language so when people see the advertisement they feel bad for the little boy and help out. They did a close up shot of the boy to show how his motions and his facial expressions and we can infer that hes tired and is in need of help. The boy doesn't look happy at all and hes really sad and in need of water. he looks really down and upset and wants help. The producer is trying to say that there's more graves than toilets and that really concerning. There trying to persuade you to make their life better and easier for them to live as they do not have good resources like other people who have more than others The produces uses emotive language in the tittle of the advert 'dig toilets not graves' which makes the audience feel empathy for the little boy and others who
Read more