KISS FM Breakfast show CSP: blog tasks

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 Audience

Answer the following questions:

1) Read page 2. What is KISS FM's mission?
KISS FM's mission is to entertain 15-34 year olds than any other Bauer media brand and is influential amongst this hard-to-reach demographic by delivering the latest trends across each platform. 

2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too.
How does the show target its audience? Look at slide 12 of the slide show attached. 
The target audience for KISS FM are 15-34 year olds male and female and the type of people would fit the KISS audience are interested in music that's released. How does the show target its audience. 

3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? 
by having an app to connects with it's audience through different platform to watch their live event  and on demand.  

4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations?  
he content do KISS Fresh and KISSTORY offer is that KISS Fresh offers exclusive first plays of the biggest track from some of the popular artist and producers from in the industry it plays the biggest urban and rhythmic tunes in Hip Hop, Dance, House and Afrobeat from DJs. KISSTORY offers best Old Skool and Anthems from R'n'B, Dance, Garage and Hip Hop. How can audience access those stations by having Freeview, Sky, plus at KISSFMUK.com also the KISS Kube app.

5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? 
 The different ways audiences can engage with the KISS radio brand is by using the app from your phone or online website and live events also listen to it on the radio. The show is not successful because young listeners have much choice of music to listen to that they don't listen to radio anymore

6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer.
its passive when your on the go and ur in the car just listening to the radio but now its become more active because you can engage with the show

7) Now think about the clips you've watched or listened to of the KISS FM Breakfast show with Jordan and Perri. What audience pleasures are offered by the KISS FM Breakfast show? Use Blumler and Katz Uses and Gratifications theory here.

8) How have audiences changed in terms of how they listen to music and radio since the 1960s?

9) How does the KISS FM Breakfast show contrast with Tony Blackburn's 1967 Radio 1 Breakfast show and the launch of BBC Radio 1?

10) Use Stuart Hall's Reception theory to offer a preferred and oppositional reading of the KISS FM Breakfast show. For the preferred reading, why do fans love the show? On the oppositional side, why might someone criticise the show or not want to listen?


Industry

1) When did KISS FM first launch and what type of station was it then? 
Kiss FM first broadcast 7 October 1985 as a pirate radio station, initially to South London then across the whole city, on 94FM. Kiss FM was founded by Gordon "Mac" McNamee, George Power (of London Greek Radio), and Tosca Jackson, with its engineer Pyers Easton.
2) Look at the Bauer Media Group's list of brands. How many different types of media can you find on there? What brands do you recognise? 

3) How does KISS FM make money? 
In the UK, companies like Global and Bauer own countless stations like KISS FM and Capital. Most revenue comes from ads, promoting local businesses and services in the area. But just like every other station, how much each one earns depends on listener reach.

4) How many listeners does the KISS Breakfast show have and how has this changed in recent years?
According to RAJAR, the show had 1.474 million listeners in Q1 compared to 1.788m a year earlier.

5) How is KISS FM regulated and what can happen if they break the rules?
 Kiss FM Radio Limited (“the Licensee” or “the broadcaster”) is an independent local radio station based in London and part of the Emap Radio Group since 1992. The broadcaster is licensed by Ofcom to run the commercial radio service known as Kiss 100FM (“Kiss 100”). if they break rules they have to pay a fee.

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