Advertising Assessment: Learner Response

1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential)

www- using media terminology and conventions more accurately

ebi- i have not revised the details from the cpps closelyenough so im not proving enough detail.

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question

Q1: 2

Q2: 5

Q3: 1
 
Q4: 3

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.

-start with answering questions in 1955
-use more detail
-use historical factors

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.
the advert reinforces stereotypes of race by using urban music 
the black female scientist shown subverts typical stereotypes of race



5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality
genre- romantic and reference to Audrey Hepburn film.
slogan- why have cotton when you can have silk suggest better than other chocolates
used CGI to make it look like the women is Audrey Hepburn 

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