Tatler CSP Case Study

 1) Look at the Heat Media Pack. Go to page 2: the Heat mission. Write three things that Heat offers its readers under 'print'

The editor introduced the Tatler magazine by saying how fabulous, sensation and accurate their product is to the audience who are rich and loves to buy expensive clothes.


) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age: 41
Gender: (Female) 73%
ABC1: 83%
HHI: 261,572 pounds
London/SE: 70%

Theses demographic details suggests that the average Tatler reader are mostly female and are vey rich and  mostly 41 years old.


3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers think about fashion as very eye catching for them as they often buy the products after seeing them to being advertised in magazines. They spent 843m pounds.


4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the pyschographic audience group that best fits Tatler?

The special editions of Tatler that run throughout the year are: Travel Guide, Weddings Guide, Beauty & Cosmetic Surgery Guide, Spa Guide, Watches & Jewellery Guide and Schools Guide. This suggests about the Tatler audience as someone who needs advice and that mostly are female and someone who might need ideas about school or a female who have a child as they can find more ideas on the product.

media langauge;

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

There is a serif font as the title for Tatler which connotes as elegance, glamour, sophistication and tradition/ importance. Links to posh, rich, aristocratic content and wealthy, social clans of readers. The sans serif font for the cover lines which connotes frinedly, approachable, informal style (gossip) suggests loyal readers who know and understand references (part of same class).

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