statement of intent

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 the first advert will be 40seconds -1min min long .For the first advert I'm going to be in the library working, feeling tired and exhausted while this random girl next to me is energised and looks very ready to learn. i decide to ask her how she's so energised and she shows me this health drink 'volvic'. i consider buying it so the next day i buy it and come back to the library. this time I'm fully energised and very awake. My second avert will me reading my book and I'm falling asleep, i get up to walk out and a random stranger recommends a 'volvic' drink to me as she can see i am not energised, the next day i buy the drink and i am more awake and i go up to the girl and thank her for the reccomendation of the volvic drink..  I will use a pack shot in both of them to show off my product .I will also use long shots + medium close up shots to show off my characters facial expressions which will help to show the effect of my drink . I will also add diegetic and non diegetic sounds to make the advert more amusing. 

my target audience is 14-35 year olds. by showing young people in the advert it will show that even young children like drinking volvic as it is beneficial and also tastes nice.

in my advert there will be me and shymia. we are both different ethnicities so the advert is more diverse.  this will give the audience a sense of personal identity so that they can relate when watching the advert.

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