Updated Statement Of Intent

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 The health drink I will chose is Volvic. My slogan will be "sip, smile, repeat" my aim for this is to motivate the audience to drink healthy when they feel low in energy.

I plan to meet my brief of 40- 60 seconds by having two teenagers girls who are 15 and 16. In my first advert the narrative will be me studying in the library with low energy and no motivation. Showing this idea that without the Volvic drink you cannot be energised or feel awake. The shots starts off of me working with my back slouched and my hands on my head showing I'm tired and have a headache. Then its a close up shot of my drink as I take it out my bag to show the drink properly.  I am going to be the girl (a young teenage girl) which can make the audience  relate and get inspired. My slogan for this advert will be "sip, smile, repeat" as its a short and snappy but catchy phrase which can make the audience feel motivated to drink Volvic. For my second advert its going to be set in the library again but a different area, this time I am going to be reading a  book slouched leaning on a window but I cannot focus and I keep getting distracted. Then I decide to drink my Volvic, after I drink my Volvic I find a new area to sit, on a proper desk and I start reading with more energy and I feel more alive. The camera shots I used is over the shoulder , medium shot. close up shot and pack shots.

My target audience is ages 15-30 year olds as its relatable to them , The class it would be aimed at is working class as teenagers do not have jobs it could be aimed at any gender or ethnicity as this advert is targeted at a mainstream audience that subverts a typical stereotype of gender as there is a female as the protagonist also ethnicity is subverted because a Punjabi girl is used as the main character which may be unusual to see in a advert. The aim of my advert is to show that drinking Volvic improves your well being and makes you feel so energised and better. My TV adverts would target the specific audience as it presents a personal relationship (Blumler and Katz) as the advert could personally relate to the audiences, especially teenagers as they need a way to revise and study without feel demotivated or sleepy. The non diegetic sounds used will be when I speak at the end while saying my slogan, The diegetic sound will be the music that I have used throughout the advert which targets a mainstream audience as the song is more upbeat and well known (Ariana Grande) which can link to the theory or entertainment and escapism. 


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